The Future of Intelligent Apparel.
Sensá is engineering the definitive platform for smart clothing by solving the fundamental challenges of washability, durability, and seamless integration. This is our plan to build the foundational technology powering the future of wearables.
Executive Summary
A compelling overview of Sensá's mission, vision, product, market opportunity, and financial highlights.
The Vision
Sensá is a C-Corporation formed to commercialize a breakthrough in smart apparel: a modular, durable, and fully washable smart jacket platform. Our mission is to solve the core usability problems that have prevented widespread adoption of e-textiles. Our vision is to be the foundational technology powering the future of intelligent clothing, setting the global standard for performance, reliability, and human-centric design.
The Product
The Sensá Smart Jacket features a robust technology stack designed to withstand over 50 wash cycles and provide over 24 hours of battery life. Our core innovation is a modular system that decouples sensitive electronics from the textile, enabling unprecedented durability and hygiene, with a clear roadmap for advanced biometrics like hydration, heart rate, blood pressure variability, and muscle engagement.
The Market Opportunity
We are targeting two high-value initial markets with a total addressable market exceeding $70 billion: B2B Industrial Safety, where our product provides a clear ROI in worker safety, and High-Performance Sports, for athletes who demand robust, data-rich gear. Our strategy is to dominate these niches before broader expansion.
Financial Highlights
We are seeking a $2.5M seed round to fund R&D, manufacturing setup, and team expansion. Our financial model projects reaching $45M in annual revenue by Year 5 with a sustainable 65% gross margin. We are focused on achieving a strong 5:1 LTV:CAC ratio, ensuring profitable and scalable growth.
Company Overview
Detailing the corporate charter, mission, vision, values, and legal structure of Sensá.
Legal Structure
Sensá is a registered C-Corporation, providing a robust legal framework for investment and growth.
Mission Statement
To engineer the definitive platform for smart apparel by solving the fundamental challenges of washability, durability, and seamless integration, transforming everyday clothing into a source of intelligent insight.
Vision Statement
To be the foundational technology powering the future of intelligent clothing, setting the global standard for performance, reliability, and human-centric design across consumer, safety, and health markets.
Core Values
Market & GTM Strategy
A focused plan to dominate defensible niche markets before expanding into broader consumer segments.
Market Sizing (TAM/SAM/SOM)
Primary Market: Industrial Safety
- TAM
- $40B+ (Global Industrial Protective Clothing)
- SAM
- $8B (High-performance safety apparel in NA/EU)
- SOM (Y5 Target)
- $50M (1% penetration of SAM)
Secondary Market: High-Performance Sports
- TAM
- $35B+ (Global Sports Wearables & Technical Apparel)
- SAM
- $5B (High-end wearables for affluent athletes)
- SOM (Y5 Target)
- $25M (Niche prosumer market capture)
Competitive Positioning
| Feature / Attribute | Sensá Smart Jacket | Garmin / Whoop | Traditional High-Vis PPE | Niche Smart Garments |
|---|---|---|---|---|
| Washability | Excellent (>50 cycles) | N/A (Device Only) | Excellent | Poor to Fair |
| Integrated System | Excellent (Health + Safety) | Data Only | Safety Only | Data Only |
| Biometrics | SpO2, Temp, PPG, HR, EMG (Roadmap) | HR, SpO2, GPS | None | Specialized (e.g., EMG only) |
| Active Safety Lighting | Integrated & Removable | None | Passive Reflective Only | None |
| Form Factor | Full Jacket | Wrist/Arm Band | Jacket / Vest | Compression Shirt / Shorts |
| Positioning | The practical, all-in-one platform | The athlete's data tracker | The compliant safety gear | The specialist's training tool |
Pricing
$399 DTC
~$299 B2B
Premium pricing reflecting consolidated value, targeting a 65% gross margin.
Sales Channels
- Phase 1: B2B Direct Sales & DTC E-commerce
- Phase 2: Specialty Retail Partnerships
- Phase 3: Technology Licensing
Marketing Plan
Focus on thought leadership ("Smart apparel, made practical") via PR, content marketing (white papers, case studies), and targeted digital campaigns on LinkedIn and Instagram.
Product & Technology
A validated architecture designed for performance, durability, and manufacturability.
Figure 1: Modular system architecture separating the Control Unit from embedded Textile Sensors.
Key Performance Specs
- Washability: Engineered to withstand >50 standard machine wash cycles.
- Battery Life: Target of >24 hours of continuous operation.
- Waterproofing: IP67/IP68 rating for the modular control unit.
- Connector Durability: Rated for >500 mating cycles.
Core Sensor Suite
- Core Sensors: SpO2, Skin Temperature, Accelerometer/Gyroscope.
- Roadmap: Hydration (Bio-Impedance), Blood Pressure (PPG), Heart Rate (HR), Posture/Muscle Engagement (EMG-like).
Core Technology Stack (Bill of Materials)
| Component Type | Recommended Part | Manufacturer | Justification |
|---|---|---|---|
| Microcontroller (MCU) | MCX L25x Series | NXP | Dual-core architecture for ultra-low power and high-performance processing. |
| Power Management (PMIC) | MAX20353 | Analog Devices | Integrated wearable PMIC for efficient charging and power regulation. |
| Connectivity (BLE) | EFR32BG Series | Silicon Labs | Ultra-low power Bluetooth 5.x for robust mobile connectivity. |
| Biometric AFE | MAX30001 / MAX86150 | Analog Devices | Specialized front-ends for high-fidelity physiological signal acquisition. |
| Flexible PCB | Polyimide (Kapton) | Multiple | Provides mechanical strength and thermal stability for wearable form factors. |
| Encapsulation | Silicone / Polyurethane | Multiple | Ensures waterproofing and protection of embedded electronics. |
Manufacturing & Supply Chain
A resilient, partner-based model designed for quality, scalability, and a 65% gross margin.
End-to-End Production Flow
-
1
Material Intake & Kitting
All raw materials inspected, assigned batch codes for full traceability.
-
2
Sub-Assembly (Electronics & Textile)
Flexible PCBAs populated and tested. Fabric panels cut and integrated with conductive pathways.
-
3
Integration & Final Assembly
Sensors embedded and encapsulated. Garment sewn, connector installed, firmware flashed.
-
4
Final QC & Packaging
100% full system test, batch durability wash testing, packaging for shipment.
Quality Control Protocol
| Stage | Checkpoint | QC Procedures | Acceptance Criteria |
|---|---|---|---|
| Incoming | QC-1: Raw Materials | Visual inspection, spec verification, textile batch testing. | Zero deviation from spec. |
| PCBA | QC-2: Post-Assembly | 100% AOI, 100% ICT or functional test. | >99.8% first-pass yield. |
| Integration | QC-3: Post-Encapsulation | 100% continuity test, visual inspection of seal. | Zero continuity failures. |
| Final | QC-4: End-of-Line | 100% full system functional test (sensors, BLE, charging). | >99.5% final pass rate. |
| Batch | QC-5: Durability Audit | Sample wash (50 cycles), connector (500 cycles), and environmental stress tests. | Zero functional failures on all batch tests. |
Strategic Sourcing & Logistics
Supplier Strategy
We employ a tiered sourcing strategy (Tier 1-4) to manage our supply chain effectively. Critical components are dual-sourced to mitigate risk, and we maintain a buffer stock to ensure production continuity and resilience against market volatility.
Logistics & Inventory
Order fulfillment is managed through a scalable third-party logistics (3PL) partnership. To meet demand and ensure prompt delivery, we will maintain a finished goods inventory target equivalent to 4-6 weeks of forecasted sales.
IP & Regulatory Compliance
A multi-layered strategy to protect innovation and a clear roadmap for market access.
Intellectual Property Strategy
Utility Patents
Protecting the core washable e-textile architecture and novel sensor fusion applications.
Design Patents
Protecting the unique ornamental appearance of the control unit and jacket.
Trademarks
Registering the "Sensá" brand name and logos in all key markets (US, CA, EU).
Trade Secrets
Guarding proprietary manufacturing processes and data-processing algorithms.
Regulatory Compliance Roadmap
| Certification | Governing Body / Region | Applicability | Status & Next Step |
|---|---|---|---|
| FCC Part 15C / 15B | FCC / USA | Radio & Digital Circuitry | Not Started. Obtain quotes from accredited labs. |
| CE Marking (RED, EMC, RoHS) | European Union | All Electronics & Radio | Not Started. Align on unified US/EU testing plan. |
| ISED RSS-247 / ICES-003 | ISED / Canada | Radio & Digital Apparatus | Not Started. Plan as add-on to FCC/CE testing. |
| ANSI/ISEA 107 | ANSI / USA | High-Visibility Safety Apparel | Not Started. Finalize jacket design against standard. |
| UL / CSA Certification | NRTL / North America | Product Electrical Safety | Not Started. Engage UL/CSA early in design finalization. |
| GDPR / CCPA | EU / California | Data Privacy | Not Started. Engage legal counsel to guide implementation. |
| FTC Textile Labeling | FTC / USA | All Garments | Not Started. Design care/content labels. |
Management & Hiring Plan
A phased approach to building a world-class team capable of executing Sensá's vision.
Foundational Team (Year 1)
CEO / Founder
Sets vision & strategy, leads fundraising, public face of the company.
CTO / Founder
Leads tech vision, architects the platform, manages R&D and IP.
Head of Operations
Builds and manages the supply chain, oversees manufacturing partners.
5-Year Hiring Roadmap
This plan outlines the strategic expansion of our team, aligning with our growth and financial milestones. Full details available in the data room.
| Department | Key Hires by Year |
|---|---|
| G&A | Y1: CEO, Head of Ops | Y2: Finance & HR Manager | Y4: Director of Finance |
| R&D | Y1: CTO, Sr. Embedded Eng, Sr. Hardware Eng | Y2: Mobile App Dev | Y3: Data Scientist, Head of Eng | Y4: Jr. Hardware Eng, QA Eng |
| Manufacturing | Y2: Supply Chain Manager | Y3: Quality Engineer | Y4: Logistics Coordinator |
| Sales & Marketing | Y1: Marketing Manager | Y2: Head of Sales, B2B AE (x2) | Y3: B2B AE (x3), DTC Specialist | Y4: SDR (x2), Head of Marketing | Y5: B2B AE (x5) |
Financial Projections
A conservative 5-year model targeting $45M in revenue with strong, sustainable margins.
Profit & Loss Highlights
Sources & Uses of Cash
Key Financial Metrics & P&L Summary
| P&L Summary ($000s) | Year 1 | Year 3 | Year 5 |
|---|---|---|---|
| Revenue | $750 | $15,000 | $45,000 |
| Gross Profit | $488 | $9,750 | $29,250 |
| Operating Income (EBIT) | ($1,312) | $3,888 | $17,375 |
| Net Income | ($1,317) | $3,059 | $13,707 |
65%
Target Gross Margin
5:1
Target LTV:CAC Ratio